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How to Build a Personal Brand on LinkedIn That Drives B2B Sales [Episode 199]
Description
If your B2B sales strategy relies heavily on cold outreach, you’re missing a bigger opportunity: visibility.
In this episode, host Doug C. Brown speaks with executive strategist Bill Rice about how to use personal branding and platform presence—especially on LinkedIn—to create warm leads that convert faster and scale without paid ads.
🎙 Topics covered:
00:00 – Intro: Visibility vs. outreach in B2B
03:20 – Why cold outreach struggles without credibility
07:45 – How LinkedIn becomes a daily inbound engine
12:50 – Building a personal brand for trust, not fame
16:10 – Using conferences (even without attending) to book meetings
22:00 – Executive visibility as a team advantage
26:35 – The myth of funnels vs. long-term positioning
31:00 – Scaling inbound for high-ticket B2B offers
37:00 – Bill’s top advice to consultants and leadership teams
41:15 – Final thoughts and episode close
#LinkedInStrategy #ExecutiveBranding #B2BSales #CEOVisibility #SalesLeadership #InboundMarketing #ThoughtLeadership
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